Latinx brand founders in the beauty space shared some of the challenges they’ve faced in the industry with Ryma Chikhoune of WWD. Among other similar experiences shared by other Latinx entrepreneurs, Regina Merson, founder of makeup brand Reina Rebelde, told Chikhoune: “I wish it weren’t the case, but when talking to retailers and investors and whoever it may be, there’s just this, ‘I don’t get it. If you’re going to do a niche brand, then everything should be below $5…because the Latinx community isn’t going to spend money on beauty products.’ Again, [it’s] not true. There’s a big disconnect between the reality of how we spend money and what people who are in power perceive that we are doing.” [Read more]
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